WALMART: IMPLEMENTATION OF EFFECTIVE KNOWLEGE MANAGEMENT


The purpose of this study is to examine how knowledge management strategies can be implemented effectively across divisions and what role change agents in the shape of so called 'knowledge ambassadors' can play in actively supporting knowledge sharing and effective integration of knowledge management strategies. Through a three year longitudinal participate case study the implementation of a knowledge management strategy is examined within the Danish Road Directorate and its seven geographically dispersed divisions. The results of the study reveal different steps and key activities in effective implementation of a knowledge management strategy and how knowledge ambassadors play a vital role in effective integration of knowledge management tools, continuous support of knowledge sharing practices and in developing a knowledge culture within the organization. The contributions of this paper lie in the participative and longitudinal examination of effective knowledge management strategy implementation across geographically dispersed divisions and the introduction of knowledge ambassadors as a key success factor in knowledge management strategy integration.

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WALMART

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Wal-Mart , in full  Wal-Mart Stores, Inc. , American operator of discount stores, one of the world’s biggest retailers. Its headquarters are in Bentonville, Ark. Wal-Mart Wal-Mart Supercenter, São José do Rio Preto, Braz. Arthur Jacob Wal-Mart was founded by  Sam Walton  in  Rogers , Ark. (1962), and focused its early growth in rural areas, thereby avoiding direct competition with  retailing  giants such as  Sears  and  Kmart . As it grew, the  company  developed new retail formats, including Sam’s Club discount warehouses (1983) and Wal-Mart Supercenters (1988). Within a decade of opening the combination grocery and merchandise Supercenters, Wal-Mart had become one of the largest grocers in the  United States . An emphasis on customer attention (e.g., direct mail advertising), cost controls (e.g., low-cost imports), and  efficiencies  in its distribution networks (e.g., regional warehousing) helped Wal-Mart become the largest retailer in the United States in 1990. It moved
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